Marketing HR

Marketing HR

I recently had a senior-level human resources professional ask me for creative ideas to market and showcase the value that the HR team provides. This executive went on to say how he was fortunate enough to work for a company in which HR works in close partnership with Operations. However, he thought they could do a better job of marketing their successes and accomplishments.

This is a great topic for HR folks, so pay attention…

If you’re really serious about it, approach the marketing effort strategically as would any business. 

First, determine your market. This is absolutely the most critical step. It’s unlikely that your primary market is a bunch of employees unless you are solely an employee relations and benefits provider. In fact, if you still believe you are there as a simple resource for employees, you probably shouldn’t be reading my blog. You’ll just get frustrated.

Your primary customers may be a dozen executives or a couple hundred managers. Determine who your true customer is, and start there.

Then, as Tom Peters likes to say, “Do something really strange… TALK TO YOUR CUSTOMERS!” Find out how your customers want to be updated, communicated, and sold. They’ll tell you – if you are truly of value to them.

Now, if you want to find out what you should be doing, instead of just after-the-fact publicity, go to the next step in the planning process: Do a gap analysis. Determine where you are today, in relation to what your customer(s) want/expect from you. The delta between the two is the “gap,” or your targets of opportunity. This analysis will require substantial thought and time commitment; you’ll want to discuss, cuss, analyze, cipher, ad nauseum with a variety of key stakeholders within your organization.

Then, develop an action plan around that gap analysis, complete with measurements. Determine what your future will look like, then plan the steps to reach that future. Now, you’ve got your marching orders and marketing fodder — the easy part is “how” to get the word out. Trust me, when general managers see you as a resource for operational success, you won’t need to “market”…

 

Executive Leadership Consulting That Works

Triangle Performance, LLC is a solutions-focused management consulting firm specializing in executive improvement, leadership development, and organizational effectiveness. Contact us today to get started on your journey to improving your leadership skills.

Organizational Design

I’m working on a really interesting project right now… the organziational design and restructuring of a $750M distribution company. My primary client is a private equity firm (they are acquiring), but of course, I must work closely with the executive team at the operating company.

The organization is fundamentally sound, and quite profitable. My charge, then, is to add to those results through efficiencies, logical processes, and helping organize corporate and support functions from a very decentralized position to something that offers a little more continuity and standardization. Add to that the need for keeping their succesful commercial operations as the “true north” of our efforts, and it’s quite an enjoyable challenge

Great project, lots of interesting twists and turns. Great bunch of people, too.

“Personnel” — The good old days??

I have a huge library. I like to read, and I like to stay abreast of current business thinking, in a variety of disciplines.

So, I have the 1969 edition of Dartnell’s “Personnel Director’s Handbook,” which is just chock full of valuable tidbits. For instance:
Personnel administration is never a job; it is a vocation, a ‘calling,’ carrying with it divine undertones.

And another…
As we said at the outset… women are really competing in a man’s world. Right or wrong. the simple fact is that man was here first.

Interestingly, we all realize how we’ve evolved regarding the second comment. Woman have ascended to all levels of organizations, including the CEO’s office, as well as reaching a great degree of parity in general development. We have work to do still, of course; but no one can argue that we’ve made incredible progress since those 1969 comments.

More disturbing, though, is the first comment. I have a friend who — long before I read this — would say simply, “It’s a job, not a calling.” He is so right.

HR professionals are business people first, functional (human resources) experts second. Our focus is not a “calling;” we shouldn’t provide anything to an organziation except better pathways to success through available human capital. Yet some of us remain confused — and believe that we are the “keepers” of an organization’s “soul,” or something similar.

We are not. Stay focused on measurable deliverables, and let the clergy worry about the other stuff…

Compensation: Executive Comp in Smaller Companies

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So, I have had several emails asking about executive compensation in smaller companies. Apparently, some can see the detail in larger companies, but believe that the issues are fundamentally different in smaller and mid-market firms.

You probably don’t want to hear this, but base compensation is what it is, and should be close-to-comparable for a given accountability. Regardless, for the most part, of company size. Incentives and perquisites vary, of course, but again, base compensation simply is what it is.

Smaller private companies have long faced these issues regarding competition for executive talent, particularly with compensation. Fortunately, many public firms are beginning to curtail their biggest draw — equity options — since FAS 123Rnow requires that they expense them. So, don’t just throw up your hands.

Realize that the way to deal with executive compensation is via a well-thought plan, not simply a “base plus bonus” scheme. What do the investors/owners want from the company? Increased shareholder equity?? Relative stability?? Cash flow?? Net operating income?? Identify this first, since it will be your critical metric. Every plan starts with a purpose.

The key to keeping execs on target is a well-designed executive compensation plan.

On average, about 50% of a private CEO’s compensation is determined by how well his/her company performs within the chosen metric(s). The rest of the senior staff should still be north of 30%.

Consider, in addition to metric-based incentives:

  • Modified gainsharing or goal sharing (for management)
  • Deferred compensation (unfunded)
  • Increased vacation/PTO
  • Reimbursements for clubs, exercise facilities, etc.
  • Conference attendance, with spouse allowance

There’s a ton more to do. Approach the effort holistically – you can’t get there with just a “base-bonus” philosophy.

Hope that helps some…

Executive Leadership Consulting That Works

Triangle Performance, LLC is a solutions-focused management consulting firm specializing in executive improvement, leadership development, and organizational effectiveness. Contact us today to get started on your journey to improving your leadership skills.

How to Design a Gain-Sharing Program That Works

In order to incentivize employees and improve company performance, many businesses turn to gain-sharing programs. These programs offer employees a percentage of the profits generated by their work in addition to their regular wages. However, designing a gain-sharing program that actually works can be difficult.

In this article, we will examine what goes into a successful gain-sharing program, how it can benefit your company, common pitfalls, and some real-world examples.

What is a Gain-Sharing Program?

For my money, a well-thought, well-implemented gainsharing effort is the holy grail of productivity and efficiency incentives: Paying for performance with money you never would have had anyway, without the improved performance. An incentive plan that funds itself.

For the unenlightened, “Gainsharing” is an incentive plan that, using established, historical thresholds of performance, pays incentives for “gains” based on that threshold. Usually defined in some fashion as a “split,” such as 50% for the company, and 50% for employee incentives.

What is an Example of Gain Sharing?

Let’s say a company has historically spent $2.00 for every widget it produces. Under a gainsharing plan (oversimplified here for clarity), if the employee effort resulted in making widgets at $1.50 per, then the $0.50 savings, or “Gains,” would be shared equally between the company and employees.

What are the 4 Types of Gain-Sharing Plans?

It is commonly held that there are 4 types of gain-sharing plans. All 4 are still used in industry today, with some more popular than others.

1) The Scanlon Plan

Developed in the 1930s by Joseph Scanlon, this is probably the best-known gain-sharing plan. It is a company-wide plan that focuses on cost reduction and improved productivity.

Under the Scanlon Plan, employees are typically organized into teams. Each team is responsible for analyzing its own work process and suggesting improvements. A portion of the savings generated by these improvements is then distributed to the team members as a bonus.

2) The Rucker Plan

Also known as the Rucker-Loftus Plan, this gain-sharing arrangement was developed in the 1940s by John Rucker and J.W. Loftus. It is similar to the Scanlon Plan in that it also focuses on cost reduction and productivity improvements.

However, the Rucker Plan puts more emphasis on employee involvement in decision-making. A portion of the savings generated by productivity improvements is distributed to employees, but a larger portion is reinvested in the company (for example, in new equipment or training).

3) The Improved Productivity Bonus Plan

Developed in the 1950s, this plan was created as an alternative to the then-popular piece-rate system (a system where workers are paid based on the number of units they produce). The Improved Productivity Bonus Plan pays employees a bonus based on the overall increase in productivity, rather than on the number of units produced.

This plan was created with the intention of encouraging workers to work together to find ways to increase productivity, rather than competing with each other (as is often the case under piece-rate systems).

4) Custom Gain-Sharing Incentive Plan

This is a custom-made company-wide plan that focuses on quality improvement as well as cost reduction and productivity gains. Under this plan, employees are typically organized into teams.

Each team is responsible for analyzing its own work process and suggesting improvements. A portion of the savings generated by these improvements is then distributed to the team members as a bonus.

What are the Pros and Cons of Gain-Sharing?

Like any incentive plan, gain-sharing has its pros and cons.

On the plus side, gain-sharing can:

  • Encourage employees to work together to find ways to increase productivity
  • Encourage employees to focus on quality as well as quantity
  • Motivate employees to find ways to reduce costs

On the downside, gain-sharing can:

  • Be complex and difficult to implement
  • Require a lot of upfront investment (in terms of time and money)
  • Create tensions and conflict among employees if not properly managed

What Are Some Common Pitfalls of Gain-Sharing?

There are a few common pitfalls that companies should be aware of when implementing a gain-sharing program. These include:

  • Failing to involve employees in the planning process
  • Not setting realistic goals
  • Failing to monitor and adjust the plan as needed
  • Not rewarding employees in a fair and equitable manner

What Are Some Tips for Implementing a Successful Gain-Sharing Plan?

If you’re thinking of implementing a gain-sharing program, there are a few things you can do to increase your chances of success. These include:

  • Get it right – Determine the critical lever(s) involved that the gainsharing will apply. These are likely the final productivity measure, e.g., cost per lb., hours per process, waste, rework, etc. Do not use simple payroll dollars. And use a recent trend data point (1 yr, 3 yrs), not some arbitrary “goal.”
  • Keep it simple – If you can’t explain it to the lowest level impacted worker in less than 5 minutes — so they really understand — it’s too complicated.
  • Communicate – You cannot overcommunicate with a gainsharing effort. You must be open and free with sensitive financial data — if you feel you cannot, don’t use gainsharing.
  • Educate – Participants must be able to “connect the dots” between today and “better,” and they need new knowledge tools to do that. Financials, process, etc.
  • Reward – Timely payouts are a must. Monthly for typical blue-collar, perhaps quarterly for more sophisticated workers. You may have to prime the pump at first.
  • Involve employees in the planning process – As with any change initiative, it’s important to involve employees in the planning process. This will help ensure that they buy into the program and are more likely to support it.
  • Set realistic goals – Be sure to set realistic goals for your gain-sharing program. If employees feel that the goals are unrealistic or unattainable, they will be less likely to buy into the program.
  • Monitor and adjust the plan as needed – Be sure to monitor the progress of your gain-sharing program and make adjustments as necessary. This will help ensure that the program is effective and accomplishes its goals.

The Bottom Line

Gainsharing is not a “template” compensation scheme where you can take someone else’s and fill in the blanks. Things like holdback/reconcile, thresholds, buy-downs, etc. all need to be determined, to say nothing of the original planned design.

If done correctly, however, there is nothing better. Participation and employee buy-in will be high because the employees themselves have a direct stake in the outcome.

How Triangle Performance Can Help

As a thought leader in your industry, you face challenges every day that test your creativity, resilience, and ability to lead effectively. You need a partner who understands your unique challenges and can help you overcome them.

We work with you to develop an actionable plan that supports your goals and helps you achieve sustainable results. Our approach is tailored to your specific needs and based on proven principles of adult learning and change.

If you’re interested in learning more about our executive coaching services, we invite you to contact us today.

Executive Leadership Consulting That Works

Triangle Performance, LLC is a solutions-focused management consulting firm specializing in executive improvement, leadership development, and organizational effectiveness. Contact us today to get started on your journey to improving your leadership skills.

Top HR Issues for 2006

So, given that Human Resources eeems to be getting a lot of media attentioon recently — some posive, some not — I figured I’d offer a few things to really think about in 2006 (and beyond)…

My top 5 for 2006 (and somewhat beyond):

1. Management talent acquisition, development, and planning. This includes accurate hiring, and effective skills development, succession, etc. This is the #1 HR impact area, by a positively stupid margin.

*** BIG GAP BETWEEN #1 & #2 ***

2. Continued employee productivity gains.

3. Driving value-added initiatives while reducing the cost and impact of administrivia.

4. Effectively managing benefits design, delivery, and costs.

5. Planning for the changing demographics of employees.

My farrago list, in no particular order:

a. Better utilization & development of women in management.

b. Strategy for developing entry-level/low-skilled workforces from mediocre secondary education.

c. Strategy for utilization of post-retirement workers.

d. A serious focus on the discipline of HR planning, budgeting, and forecasting.

e. More emphasis on organizational effectiveness, less on ‘human resources.’

f. Developing and managing workforce ‘metrics that matter.’

Just a few off the top of my head…

KB

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